Retention signals usefulness
Returning customers often provide stronger evidence than one-time traffic.
Reinvest in foundations
Reliability, security, content backfill, and support create durable value.
Compare opportunity and burden
Growth potential must be weighed against risk and maintenance.
Strengthen authority
Original research and tools can deepen an existing company.
Use explicit decisions
Each investment needs an owner, outcome, timeframe, and review point.
Methodology and limitations
This framework should be adapted to industry, regulation, consequence, and company stage.